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EdCortex utilizes Cognitive nudges to help learners establish learning routines tailored to their individual cognitive profiles.

Marketing campaigns have long employed Nudges to capture the attention of consumers and influence their decision-making processes. Insights have been gained on how individuals make choices and how to stimulate habits and routines.

EdCortex integrates insights from Behavioral Economics into personalized incentives that promote habit formation, enhancing learner engagement and making the learning experience more enjoyable and effective according to each learner's unique cognitive profile.

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